Donna Bella Hair
– Senior Graphic Designer
– Senior Graphic Designer
Donna Bella Hair is a hair extension brand under Beauty Industry Group with a dedicated senior-level marketing team. In this high-expectation environment, I collaborated across teams and helped modernize the brand by revamping the brand guidelines, refining visual assets, and improving the website with the development team.
Aside from modernizing the brand, much of my work was focused on designing compelling campaigns on a monthly basis. These campaigns featured product launches, promotions, education, and brand awareness. I was also involved in our photography – creating shot lists and aiding in production at our photoshoots as well as conducting research and presenting my findings. Additionally, I led campaign design efforts and improved workflows by transitioning the team to collaborative Figma systems, streamlining timelines, and enhancing feedback processes.
Pink Friday Sale
Like many company's, Black Friday is a huge event for Donna Bella Hair's sells. Every year it is the largest campaign – including a custom photo shoot, large batches of ads, social, and email marketing, and printed materials for influencers.
Gray Collection Launch
Color Match Campaign
Extension Bond Remover + Residue Remover Labels
Photoshoots
Donna Bella Hair an affordable option for Remy human hair extension, selling to consumers and stylists. The brand is playful, empowering, and solution-oriented. During my time at DBH, I worked with another designer to modernize the brand, update software and practices, and create compelling campaigns monthly
