Zhou Nutrition
– Senior Visual Designer
Zhou Nutrition is a Utah-based health and supplement company that offers over 60 different products, including capsules, powders, and gummies. Zhou was founded in 2014 by a crew of people that knew how to create products people desired based on market research but needed designers to help build up their brand image.
As a Senior Visual Designer, I was tasked with building out Zhou Nutrition’s brand and visual identities. I took the lead on updating their brand guidelines and created consistency as they expanded.
Label Design
I have designed several product labels for Zhou Nutrition from start to finish, including their new Glowflunce and MACA Root supplements, a rename/redesign of a customer favorite, Rise & Shine, and a series of new water enhancer products that were to be adapted from previous supplements.
The goal was to create a fun and distinct visual language for the packaging and its assets to stand out in their online and newly-explored brick and mortar presence.
Digital Design
I collaborated with Beauty Industry Group’s Paid Ads Director and Donna Bella Hair’s Social Media Manager to concept and execute paid media designs for our monthly promotions. Our audiences included consumers and stylists, and we segmented our target messaging into top through bottom funnel groups.
Photo & Video Shoot
I worked with both Zhou Nutrition’s in-house photographer and with Madison Pope Creative to strategically art direct photography and videos to make the brand stand out. This included choosing talent and props, and building innovative sets. Our photography is bright, fun, and animation-friendly.
Merch Design
Website Redesign
A large portion of Zhou Nutrition’s sales were made on Amazon. There are many benefits of having a website to call our home base, but we also saw that relying solely on Amazon could create issues due to their strict guidelines and miscommunications that could potential crop up.
While Nutraceutical (parent company) largely had their brands in brick-and-mortar stores, they understood the importance of Zhou Nutrition having an independent storefront that was entirely controlled by our team.
I found this to be a great opportunity to let our branding shine and create trust with our customers. The success of Zhou Nutrition’s website inspired Nutraceutical to create websites for many of their other brands.
Booth Design
I had the opportunity to work on a wide range of promotional print projects for our trade shows. My largest project was their 10'x20' booth design for ExpoWest 2020. We were looking for a way to promote our new gummies and water enhancer lines as well as our most popular products. Unfortunately the event was set to occur in March 2020 and was canceled due to the lockdowns. The physical booth does exist (I even learned out to set it up!), but unfortunately I can only feature a rendering.
Mailer Boxes
Zhou Nutrition’s customer base was largely millennials so a large focus was made on our social presence, which included the social media influencers we worked with. I was tasked with creating a mailer box which brought attention to our new gummy line. It was created with the hope that the box’s punchy colors and illustrations would encourage customers and influencers to post to their social profiles.
2020 Activity Book
Shortly after Utah received stay-at-home orders in 2020, our team decided to put together an activity booklet with educational graphics and activities to send in an email to our customers. I did the illustrations and layout.
