Workstream
– Brand + Visual Designer
Workstream is a holistic HR software that focuses primarily on quick-service restaurants.
I joined Workstream’s marketing team as their Visual and Brand Designer to help develop a playful, well-rounded brand identity and apply it to marketing, sales, events, and product assets across the company.
Branding
Throughout my time at Workstream, there were two major brand re-designs. The most recent re-design was an overall overhaul that is intended to distinguish the brand from other HR platforms.
The challenge was meshing together two very different design styles – restaurants and tech. The design direction leans into vibrant, kinetic photography, clean grids and typography, and a playful gradient “stream” representing the flow Workstream helps create with their software.
Templates
Rebrands are often an excellent time to review processes, so I took the initiative to solidify Workstream's Figma styles, grids, component, and file structures to make applying the rebrand to current and future assets smooth, quick, and consistant.
Custom Illustrated Stickers
On The Clock Summit
For the past 3 years, Workstream has hosted their own summit for franchisees and restaurant owners. For the last 2 years, On The Clock has been my pet project. My work covered the initial visual direction, marketing and promotional assets, landing pages, mainstage graphics and environmental signage.
Additional Brand Marks
